By Kanayo Okwuraiwe The Pareto Principle states that 80% of effects come from 20% of causes. When applied to businesses, 80% of the...

By Melissa “Rogo” Rogozinski In a business landscape driven by technology and a remote work environment, law firms are seeking innovative...

By Steve Fretzin What do you say when someone asks about your profession. Do you begin to list off all the various types of legal matters...

By Melissa “Rogo” Rogozinski Law firm marketing in the digital age has become more competitive than ever before. As law firms...

By Melissa “Rogo” Rogozinski Thriving law firms around the globe share two common elements that bring them a steady stream of new clients...

By Melissa “Rogo” Rogozinski The COVID-19 pandemic changed the way the world does business, including the business of running a law firm....

By Naomi Morgan-Tolworthy. Working preferences have changed dramatically over the past few years and the increase in hybrid working has...

By Lindsey Busfield. This article is based in the transcript from the podcast ‘All About Backlinks for Law Firms’ Lindsey covers the...

By Minoo Razavi Three principles law firms should borrow from tech companies’ marketing playbooks With the conservative backdrop of a law...

The practical podcast series on legal marketing 'Personal Injury Marketing Minute' by Optimize My Firm is now part of the Legal Business...

By Lorna Campbell. Searching, accessing, and managing legacy data is often a problem for law firms and legal service organisations such...

By Kanayo Okwuraiwe. According to Brian Halligan, the CEO of HubSpot, the traditional sales funnel as we know it is obsolete and does not...

By Owen Simpson. Developing content that is relevant to your specific market is vital for any business to thrive, but this isn’t...

By Megan Lutes Everyone says, “network, network, network.” But what does that mean? When I began my career, it essentially meant driving...

One of my clients, the managing partners in a large law firm- „we shine with the light of our clients”. The light of some law firms’...

The impact of corona on people and organizations is huge. This includes lawyers and consultants. Assignments are delayed or postponed,...

At Zahavian Legal Marketing, we recently audited over 200 law firm websites ranking on the first page of Google for some of the most...

Attorneys and law firms make up one of the most competitive industries globally, regardless if their firm is consumer-facing, serves...

How you approach your online marketing strategy can either set your firm up for long-term success or cause you to fall behind. The good...

A short interview with Conrad Saam, founder and president of Mockingbird Marketing In this interview, Conrad Saam, founder and president...