For a law firm to sustain or improve its flow of business in the current legal marketplace, it must implement a solid marketing plan and...

Good marketing requires an open mind and willingness to see the value of your services from the client’s perspective. It requires an...

Rather than paying too much to employ a fulltime in-house marketing director, or worse, doing nothing at all to manage the firm’s...

A lot of people assume that designing a website is easy, and that they do not need to take a website design course. However, this could...

Marketing your legal business is just as important as marketing any other kind of business. You might not be selling a product, but...

Neither online media nor social networks will replace the personal skills of a lawyer to win clients. However, digital marketing tools...

Right here, right now no matter what size your law firm or how deep your client relationships go, new deals are being made and if you...

Over the past several years, a number of new terms have been introduced into the lexicon to describe activities that many lawyers and law...

One of the things that you need to look at when you run a business is how efficiently it is running. This is something that has the power...

In law more than many industries, integrity is vital. With people and their needs at the heart of everything, morals and principles are...

Legal firms are not known for their outlandish nature. While not in the same, emotionally charged line of work as a funeral directors,...

If you’ve studied something complicated or difficult, then you’ll find that switching up your career can be quite the challenge...

All businesses today should have a website. Whether you do business online, or just use it to communicate with your customers and clients...

In all my years of working in the legal services space, I’ve concluded that there are two types of lawyers: those who have a book of...

A few months ago, Legal Business World published an article I wrote entitled “Your Personal Legal Brand: Why You Need One and How To...

In a business school, they will tell you that a brand is a promise of value. Translated, broadly speaking, it means that the brand...

There are a lot of lawyers on LinkedIn. A lot. In Toronto alone, a search results in 13,960 names! Many have a profile, but don’t...

After being entrenched in legal marketing for many years, most recently spending 14-years as the CMO for Cravath, Swaine & Moore, I...

It’s common for lawyers to think they can rely on first-rate skills, client satisfaction, and generally being better than the competition...

UX: isn’t that a software term? Juro co-founder and CEO Richard Mabey explains just how relevant UX is to legal - and why it badly needs...