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How to Use Client Personas to Develop a Content Strategy
By Melissa “Rogo” Rogozinski In a business landscape driven by technology and a remote work environment, law firms are seeking innovative...
Author Contribution
Dec 13, 20234 min read


How to Develop a Client Persona
By Melissa “Rogo” Rogozinski Law firm marketing in the digital age has become more competitive than ever before. As law firms...
Author Contribution
Aug 15, 20234 min read


The Billable Hour: Unveiling the impact on culture and performance metrics in law firms
By Eve Vlemincx. “You don’t get paid by the hour, you get paid for the value you bring for that hour.” – Jim Rohn. Introduction In the...
Author Contribution
Aug 8, 20233 min read


Making LinkedIn Your Favorite Client Source
By Melissa “Rogo” Rogozinski Thriving law firms around the globe share two common elements that bring them a steady stream of new clients...
Author Contribution
Feb 22, 20235 min read


Law Firm Marketing – Post Pandemic: Evolve or Die
By Melissa “Rogo” Rogozinski The COVID-19 pandemic changed the way the world does business, including the business of running a law firm....
Author Contribution
Nov 22, 20225 min read


Asking the right questions to inspire compelling website copy
By Heidi Turner. Is there anything as daunting as sitting at your computer with a blank Word document in front of you and a blinking...
Author Contribution
Jan 3, 20227 min read


What’s Audience Got to do With It?
By Heidi Turner. When you write, do you know who you’re writing for? One of the things that happens when we’re surrounded by like-minded...
Author Contribution
Dec 6, 20216 min read


How to write an engaging website that attracts new clients
By Heidi Turner. There are many well-written law firm websites that proclaim the advantages of a particular attorney or practice, but...
Author Contribution
Aug 10, 20217 min read


Strategy before structure.
By Leor Franks. Cut through the noise by focussing on clients. Brand, Communications, Marketing, and Business Development. Four...
Author Contribution
Jul 12, 20217 min read


Why lawyers should embrace plain language, and how to do so
By Heidi Turner, Clear communication is a vital tool for your law firm's success. Potential clients look at your website and marketing...
Author Contribution
Jun 8, 20219 min read


How can my law firm implement client-centric communications?
By Heidi Turner, Your clients are key to your law firm's success. While that may sound like common sense, it is vital that successful law...
Author Contribution
Apr 30, 20219 min read
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