top of page

Search


Can lawyers make great leaders?
By Mila Trezza. The idea that lawyers often make bad managers is a recurring theme in numerous blog posts and articles. Why do many...
allard29
Jun 26, 20246 min read


Leading Or Lagging? Law firms and tech-powered growth.
By James Fielding and Ben Scott In the new era of tech-powerd sales and marketing - where do firms find themselves? What technology is...
Author Contribution
May 7, 20241 min read


Combining ABM (Account-Based Marketing) With Inbound Marketing to Supercharge Your Law Firm’s Growth
By Kanayo Okwuraiwe The Pareto Principle states that 80% of effects come from 20% of causes. When applied to businesses, 80% of the...
Author Contribution
Apr 18, 20247 min read


The face of ageism in law firms
By Eve Vlemincx. In the hallways of law firms, where tradition meets ambition, a more complex narrative unfolds—one that challenges the...
Author Contribution
Apr 8, 20244 min read


Unlocking growth beyond the obvious
By Eve Vlemincx. Traditional growth strategies often focus on expanding headcount. Here, we explore three often overlooked yet pivotal...
Author Contribution
Mar 25, 20243 min read


How to Use Client Personas to Develop a Content Strategy
By Melissa “Rogo” Rogozinski In a business landscape driven by technology and a remote work environment, law firms are seeking innovative...
Author Contribution
Dec 13, 20234 min read


How to Develop a Client Persona
By Melissa “Rogo” Rogozinski Law firm marketing in the digital age has become more competitive than ever before. As law firms...
Author Contribution
Aug 15, 20234 min read


The art of receiving feedback
By Eve Vlemincx. Feedback is an integral part of our lives, and we all receive it. It’s a process of providing information to someone...
Author Contribution
Mar 24, 20234 min read


Making LinkedIn Your Favorite Client Source
By Melissa “Rogo” Rogozinski Thriving law firms around the globe share two common elements that bring them a steady stream of new clients...
Author Contribution
Feb 22, 20235 min read


How do small and midsize law firms become more successful and punch above their weight?
By Neville Pokroy Too many small and midsize firms feel inadequate when competing against the big guys with big money behind them. So,...
Author Contribution
Feb 13, 20234 min read


Law Firm Marketing – Post Pandemic: Evolve or Die
By Melissa “Rogo” Rogozinski The COVID-19 pandemic changed the way the world does business, including the business of running a law firm....
Author Contribution
Nov 22, 20225 min read


All About Backlinks for Law Firms
By Lindsey Busfield. This article is based in the transcript from the podcast ‘All About Backlinks for Law Firms’ Lindsey covers the...
Author Contribution
Jul 28, 20224 min read


Productization of The Law Firm Sale
By Minoo Razavi Three principles law firms should borrow from tech companies’ marketing playbooks With the conservative backdrop of a law...
Author Contribution
Jul 6, 20224 min read


Legal Design: The next challenge for legal professionals
By Marco Imperiale. Introduction Legal design [1] is certainly a “hot topic” in the legal field. From an external perspective, it seems...
Author Contribution
May 19, 20226 min read


To innovate for the future, develop your ambidextrous capabilities
By Emma Ziercke and Madeleine Bernhardt. Avoiding the Red Queen For an industry “on the verge of disruption”[1] there is good deal of...
Author Contribution
Apr 13, 202212 min read


The perfect storm for legal outsourcing: M&A activity in the ALSP sector
By Zohar Fisher (Adv.) 2021 year-end reports estimate that the Alternative Legal Services Provider Market has exploded into a $14 billion...
Author Contribution
Apr 4, 20225 min read


Going The Next Step: "Multidisciplinary Industry Teams"
By Patrick J. McKenna Many, if not most, of the complex situations for which clients employ professional firms are inherently...
Author Contribution
Mar 28, 202211 min read


The Most Lucrative Growth Is Industry Focused: But Only If You Get Granular
By Patrick J. McKenna I was reading an interesting interview with Sandy Thomas upon being reelected for his third term as Global Managing...
Author Contribution
Jan 31, 20228 min read


Do Good Lawyers Build Good Law Firms?
By Jon Whittle. Law firms need to harness the power of non-legal business talent if they are to thrive in the evolving legal ecosystem...
Author Contribution
May 4, 202110 min read


Embrace Thought Leadership As Your Industry Group’s Strategy for Growth
By Patrick J. McKenna. Successful thought leadership does not arrive by virtue of having a published idea linked to a hope that someone...
Author Contribution
Sep 18, 20209 min read
Post Library
bottom of page