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The Most Overlooked Factor to Generative AI’s Potential
By Alex Smith. When we witness the revolutionary results that generative AI can serve, it’s easy to forget that the bulk of that “magic”...
Author Contribution
Jun 28, 20244 min read


Dissecting The Processes of Law Firm Strategic Planning
Patrick J. McKenna and Michael B. Rynowecer \We have been informed that 49% of law firm leaders indicate “strategic planning is more...
Author Contribution
Apr 24, 20242 min read


Combining ABM (Account-Based Marketing) With Inbound Marketing to Supercharge Your Law Firm’s Growth
By Kanayo Okwuraiwe The Pareto Principle states that 80% of effects come from 20% of causes. When applied to businesses, 80% of the...
Author Contribution
Apr 18, 20247 min read


Stop the Revolving Door: How Law Firms Can Attract and Retain Top Talent
By Molly McGrath. In the United States, the legal profession is currently experiencing a remarkable surge in job opportunities, nearing...
Author Contribution
Mar 11, 20247 min read


How to Use Client Personas to Develop a Content Strategy
By Melissa “Rogo” Rogozinski In a business landscape driven by technology and a remote work environment, law firms are seeking innovative...
Author Contribution
Dec 13, 20234 min read


The Rise and Fall of the Single (Outsourcing) Provider: Hello, Flexible Sourcing
By Anthony Davies. The pandemic has permanently changed how organizations outsource. Competition for talent and the great resignation...
Author Contribution
Sep 14, 20235 min read


How to Develop a Client Persona
By Melissa “Rogo” Rogozinski Law firm marketing in the digital age has become more competitive than ever before. As law firms...
Author Contribution
Aug 15, 20234 min read


How Accurate Bookkeeping Paves the Way for Business Growth
By Kanayo Okwuraiwe. Running a successful legal business requires a solid foundation, and accurate bookkeeping is an essential component...
Author Contribution
Aug 1, 20235 min read


Transforming the Law Firm Office with Workplace Experience
By Anthony Davies. The Tug of War Begins March 2023 will mark the three-year anniversary of the onset of the coronavirus pandemic and the...
Author Contribution
Jun 29, 20236 min read


Examining The Inner Workings of Law Firm Leadership
Patrick J. McKenna and Michael B. Rynowecer We all know that the law firm leader’s job is unlike any other in the firm. One way of...
Author Contribution
Jun 14, 20233 min read


Making LinkedIn Your Favorite Client Source
By Melissa “Rogo” Rogozinski Thriving law firms around the globe share two common elements that bring them a steady stream of new clients...
Author Contribution
Feb 22, 20235 min read


Legal summit shares the transformative power and potential of ESG
By Pamela Cone In what can only be described as prophetic, a panelist from South Africa who spoke at the 2nd annual Legal ESG Summit had...
Author Contribution
Feb 17, 20236 min read


Law Firm Marketing – Post Pandemic: Evolve or Die
By Melissa “Rogo” Rogozinski The COVID-19 pandemic changed the way the world does business, including the business of running a law firm....
Author Contribution
Nov 22, 20225 min read


The rise of environment, social, and governance strategy
How firms can gain a competitive edge by driving business decisions with ESG By Pamela Cone. “I believe that ESG will eventually become...
Author Contribution
Nov 8, 20226 min read


New company law for German and foreign law firms in Germany
By Markus Hartung. Introduction For law firms operating in Germany, a completely new world has started since August 1st, 2022. The...
Author Contribution
Oct 25, 20229 min read


How Law Firms Can Help Litigators Foster Mental Wellness
By Elizabeth Ortega. Litigators often have a gladiatorial mindset that can impair their mental health, argues legal communications...
Author Contribution
Aug 15, 20224 min read


All About Backlinks for Law Firms
By Lindsey Busfield. This article is based in the transcript from the podcast ‘All About Backlinks for Law Firms’ Lindsey covers the...
Author Contribution
Jul 28, 20224 min read


Pulse of the Profession: Survey reveals lawyers’ priorities about world problems
By Pamela Cone. Society needs lawyers in good times and in bad. And the legal profession can and does play a critical role in addressing...
Author Contribution
May 16, 20226 min read


To innovate for the future, develop your ambidextrous capabilities
By Emma Ziercke and Madeleine Bernhardt. Avoiding the Red Queen For an industry “on the verge of disruption”[1] there is good deal of...
Author Contribution
Apr 13, 202212 min read


Going The Next Step: "Multidisciplinary Industry Teams"
By Patrick J. McKenna Many, if not most, of the complex situations for which clients employ professional firms are inherently...
Author Contribution
Mar 28, 202211 min read
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